Ethical Beauty
Because you care
Organic cosmetics and natural and professional supplements Made in Italy for beauty treatments.
Discover the EthicalBeauty lines: everything you need for your beauty centre.
EthicalBeauty manufactures and distributes only ethical and natural products.
EthicalBeauty is an Italian brand of professional cosmetics and supplements offering ethical and natural products for professional beauty. We believe that true beauty comes from taking care of yourself, the planet and others, choosing products that reflect these values: natural, free from parabens, PEG, chemical preservatives and synthetic active ingredients. They do not contain active ingredients derived from animals and no raw materials or finished products have been tested on animals. They are also Vegan OK certified. All products are airless (without air). This preserves the precious quality of the product over time, preventing contamination and oxidation that occurs on contact with air.

Made in Italy quality
All our products and services are strictly Made in Italy, synonymous with excellence and reliability.

Ethics and sustainability
We are committed to using only natural and biodegradable ingredients, respecting the health of people and the environment.

Constant innovation
We are at the forefront, always looking for new solutions and technologies to improve our products, services and training courses.
How our philosophy came about
‘Because you care’
Taking care of yourself is an act of love that starts from within and spreads outwards, creating an aura of well-being. That’s why our products are formulated with carefully selected natural ingredients and tested with respect for people and the environment.
We love that every skincare and bodycare gesture becomes a precious ritual for you, a restorative and enriching pampering experience that brings harmony to your inner self and the world around you.

What those who have already chosen EthicalBeauty say
For my wellness centre, I was looking for a line of organic products that represented my philosophy. After careful and thorough research, I found Mario from Ethical, a fantastic person who introduced me to the line, gave me advice and made me fall in love with it. The advantages that make it better than other cosmetic lines, in my opinion, are the quality and quantity of active ingredients in the products and the innovative system of replacing water (commonly used as a base) with aloe (with countless certified benefits). Last but not least, Ethicalbeauty respects people and the environment by eliminating PEG, silicones, dimethicone, acrylates, EDTA, parabens, petrolatum and sodium laureth sulphate from its products. These are truly professional, high-quality products with 100% natural and organic ingredients. They are easily absorbed and non-greasy because they penetrate deeply.
I discovered EthicalBeauty through its website and was immediately impressed by the philosophy behind the products. Every single product is worth buying and trying, and they always meet my customers’ expectations and my standards. The procedures and protocols used to create and package the products are very strict, and more than one customer has appreciated the Vegan Ok certification.
An exceptional company that I discovered through a local agent. I immediately chose them because they are completely focused on organic and natural products. All of their products are of the highest quality, from their face care to their body care lines, without exception. They guarantee wonderful results because they deeply moisturise and tone without leaving a greasy residue, which is essential! The active ingredients are carefully selected with each customer in mind. I would recommend them to everyone for the quality and professionalism that I have always sought and found!
I was searching online for cosmetics that were as natural as possible and came across this company. What struck me was undoubtedly the versatility of each product and, of course, the INCI, which confirmed that the quality of the products and services live up to my expectations. I would definitely recommend purchasing these products, also because they convey professionalism and passion!
We noticed EthicalBeauty thanks to an Internet search and contacted them: Camilla’s professionalism and kindness, combined with the value of the products they presented to us, convinced us of our choice. The advantages we appreciate about this company are the essential ingredients and active ingredients contained in the product lines. We recommend purchasing these products for a conscious choice and guaranteed results.
I tried them on myself and immediately fell in love with them. Finally, nature and effectiveness in a single product. A company that respects nature and has products that deliver visible results from the very first session. The body treatments with mud, synergies and creams not only deliver results but also leave your skin feeling fantastic. The modelling water, Cellublast and eye contour treatment with microbeads are my favourites. I really recommend them to everyone. Try them, that’s the only way to realise how good they are, with their light fragrance, pleasant texture and, above all, visible results. Suffice it to say that the first ingredient in the creams, instead of water, is ALOE…
We discovered Ethical through a business consultant. I was looking for a natural line without chemicals or harmful substances, with a focus on nature. I particularly appreciate the purity and quality of the active ingredients, the attention to nature and the presence of aloe. I am satisfied with the effectiveness of some products in particular, and I like the fact that it is an essential line, without too many unnecessary elements that fill up warehouses. I would recommend Ethicalbeauty to anyone in the industry.
I was introduced to you by a trusted representative and decided to try your products because of their exceptional quality. Your products absorb very well and do not leave the skin feeling greasy; they are very pleasant to the touch. They are very simple, high-quality products. When someone starts using a cream with these properties and ingredients and finds that it works well for them, they are unlikely to change. For me, choosing Ethicalbeauty products is synonymous with taking care of my beauty and well-being.
I got to know this company through my agent who, through brief but very clear demonstrations on how to use some of the line’s flagship products, effectively convinced me to purchase and work with these powerful products. The advantages I appreciate are definitely the use of active organic ingredients in very high concentrations, the use of minimal packaging and the certainty of working with a very effective and powerful product. Wonderful! Finally, a range with a manageable number of products that doesn’t require operators to consult an encyclopaedia of millions of products, but rather a few, sufficient working protocols that allow you to work in a thousand different ways, creating treatments that are always different and never boring. I would recommend purchasing them for two reasons: the extraordinary power of the lines and the possibility of receiving free training that really gives you all the tools you need to start doing wonderful work with these products. I have only been working with EthicalBeauty for a short time, but I can say that the best feedback comes from customers: they like the treatments and self-care products. I have not received any complaints from them or from the girls who work with me.


Grow with EthicalAcademy
EthicalAcademy offers free training and refresher courses for beauty salons, designed to help staff stay up to date with the latest industry developments. Our courses, led by trainers and experts in cosmetics and supplementation, focus on issues related to facial and body imperfections, with theoretical and practical training of the highest standard. In addition, we promote the exchange of experiences and knowledge among professionals in the sector, to encourage professional growth and the sharing of the most effective working methods.
Contact us for more
information or to receive
a consultation
Need more information or a quote? Our consultants are at your disposal to offer you assistance and tailored advice. Fill out the form with your request: we will contact you to listen to your needs and guide you in choosing the most suitable products for your beauty centre and to best satisfy your customers.



